Duped
Client: Walmart
Insight: College students are heavily influenced by social trends
Big Idea: Duped by Walmart
Execution: Billboard, Print, Social, OOH, Experiential
Art Director: Revati Mahurkar
Copywriter: Remy Bailard
It didn’t stop with Alix Earle. We duped more influencers like Katie Fang and Monet McMichael into thinking Walmart products were the real thing.
